"Shared Passion!" That is the basis from which "The BBQ Bastard" originated. From the perspective of positive psychology (a bit of professional (mis)training) it has been proven that sharing fun moments and your passion promotes happiness. I know experimentally that this is true. With "The BBQ Bastard" I combine my passion for photography and cooking on fire. If this allows me to inspire people to do more with their BBQ, that's of course a plus